Digital StrategyInsights & Guides
Expert insights on web design, development, SEO, and digital strategy from the Vertex team. Updated weekly.
The Ultimate Web Performance Guide: Achieving Lighthouse 100 in 2024
A comprehensive walkthrough of every optimization technique we use to achieve perfect Lighthouse scores across all categories for our clients.
How AI Chatbots Are Transforming Lead Generation in 2024
We analyzed 50 client chatbot deployments and found that AI-powered chat increases qualified leads by an average of 280%.
15 UI/UX Design Principles That Double Conversion Rates
After A/B testing hundreds of design variations for our e-commerce clients, these 15 principles consistently produced the biggest conversion lifts.
Next.js SEO: The Complete 2024 Guide for Developers
Everything you need to know about optimizing Next.js applications for search engines — from meta tags to structured data to Core Web Vitals.
E-Commerce CRO: 20 Changes That Generated $500K+ in Additional Revenue
A data-driven look at the checkout and product page optimizations that delivered the biggest revenue increases for our e-commerce clients.
How to Build a SaaS MVP That Attracts Investors in 8 Weeks
Our proven process for taking a SaaS idea from concept to working product — with the design quality and technical foundation to impress investors.