Apex Properties
AI-powered real estate marketplace that tripled qualified lead generation
Apex Properties is a premium real estate agency operating across three major cities. They approached Vertex Web Solutions with a fragmented digital presence — an outdated website, zero AI tooling, and a sales team drowning in unqualified leads. We rebuilt their entire digital platform from the ground up.
The agency was spending 60% of sales team time chasing leads that never converted. Their existing website had no filtering intelligence, no virtual tour capability, and a Lighthouse performance score of 31. Competitors were pulling ahead with AI-driven property matching tools.
- Built a blazing-fast property search engine with Mapbox integration, real-time filtering by price, location, type, and amenities
- Integrated an OpenAI-powered property matching assistant that learns buyer preferences and auto-suggests listings
- Designed and deployed a full CRM dashboard so agents can track, score, and follow up on leads in one place
- Implemented virtual tour embeds and high-quality media galleries with lazy loading for sub-2s page loads
- Added automated email sequences triggered by user behaviour — property saves, comparison views, and inquiry forms
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The AI matching tool alone has saved our agents 20 hours a week. Leads now come pre-qualified, and our close rate has never been higher. Vertex delivered exactly what they promised — and then some.