NovaSaaS Dashboard
Investor-grade analytics SaaS platform that helped the startup close a $2.5M seed round
NovaSaaS is a B2B analytics startup that helps e-commerce brands understand their customer acquisition data in real time. The founding team had a validated concept and early customers, but their MVP dashboard was unusable at scale — slow queries, no collaboration features, and a UI that struggled to communicate complex data clearly.
The existing dashboard took 8–12 seconds to load reports, users were exporting to Excel to share with their teams (defeating the purpose of a SaaS tool), and investor demos were limited because the product looked unpolished. The team needed an enterprise-ready product that could win over both users and VCs.
- Re-architected the data pipeline with ClickHouse for sub-100ms query performance on billion-row datasets
- Designed a fully interactive dashboard builder where users drag-and-drop widgets, set custom date ranges, and create shareable report links
- Built real-time collaboration with WebSocket-powered multi-user cursors, comments on chart data points, and shared workspaces
- Implemented role-based access control (RBAC) for enterprise accounts with SSO via SAML 2.0
- Created an embeddable analytics widget so NovaSaaS customers can white-label dashboards inside their own products
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Two investors told us directly that the product quality was a deciding factor in their commitment. The Vertex team didn't just build software — they built a fundraising asset. The collaboration features are now our top-requested enterprise feature.